Apr 06, 2022
In Questions & Answers
News on the information side, creating high exposure such as NetEase Future Conference, Future Open Class, and "NetEase News Knowledge Highway". A large number of event platforms and innovative content. The same example is Sina News. The monthly active growth rate in 2020 will remain above 20% for a long time. Even if the growth rate starts to slow down in 2021, the length of stay of users will continue to grow. Topic synergistic resonance. It may be possible to draw the conclusion that the contrarian growth of platforms such as NetEase News is still based on "content", even in the era of serious excess and overload of content, content floods every corner of the world like a tide; Algorithms have almost obscured the brilliance of content, and the discussion of algorithms used to be higher than the content itself, but high-quality content is still the last word to attract users and expand influence. been outdated. 2. Content business needs "soul" All business is inseparable from production and consumption, and the information service industry is no exception. The business model of the information platform can be roughly divided into two types: one is the traffic business of information content + algorithm recommendation + advertising monetization, both content and algorithm are for traffic services; the other is content ecology + algorithm optimization + traffic operation content business , algorithms and operations are designed to expand the impact of content. If we delve further, the consumption needs of content can also be subdivided into three categories: the first category is consumption logic, which allows users to have a certain sense of refreshment or gain after reading the content; the second category is learning logic, that is, the complex knowledge system is simple The third type is motivation logic, which allows users to have a strong motivation for a certain behavior after reading a content. Whether it is a traffic business or a content business, in fact, the design of the business model more or less draws sms marketing service on three consumer needs, and derives new revenue channels such as knowledge payment and live streaming, which are regarded as information services by the outside world.