Currently, he is at the Autonomous University of Guadalajara as Head of Digital Marketing. There he works as the leader of a group of digital communication professionals. He has spent approximately 5 years dedicating himself to Digital Marketing oriented to the production of social media content in different advertising agencies and companies in Jalisco. Today, in the Digital Marketing Department of the Jewelry Retouching Service Autonomous University of Guadalajara, he supervises around 40 accounts in different digital media and runs around 60 digital campaigns at the same time. Among its most important functions is the optimization in the purchase of digital media, as well as the supervision of content for digital media. Her academic training is a Bachelor of Communication Sciences from the ITESM Campus Guadalajara, and she is currently a student of the Advertising Specialty at the UAG; In addition, she has been a speaker and student in various refresher courses on digital marketing.

The briefing is a very important tool for digital marketing , especially for content marketing . Undoubtedly, it is a key resource for the company Clipping Path Service to have good communication with its customers. Thus, the briefing allows people to access information that the interlocutor wants to convey objectively and clearly. The main objective of this marketing resource is to understand the difficulties faced by customers at a given time and to perceive the customer's perspective on the services or products that the company offers. The document contains data that the client provides to the marketing professionals involved in carrying out the campaign. Based on this information, the marketing agency will be able to carry out the work in accordance with the objectives and expectations of the clients. Now that you know what a briefing is and that this document requires the agency to request information from the client, you probably have some questions. It is even possible that you wonder about the general data that must be included in the document so that it has quality: