Looking for some simple yet effective digital marketing tips? You’re in the right place.
Get ready to implement the tips below, which will improve your business:
Set SMART marketing objectives
Track the right KPIs
Design a simple, logical website structure
Create a clear positioning statement
Create a Google Business Profile
Target low-competition topics
Build a following on one social network
Build a damn email list
Target topics with search traffic potential
“Steal” your competitors’ keywords
Create a versus page
Make a statistics page
Capture featured snippets
Rank videos on Google
Run ads on less popular platforms
Outsource boring tasks
Double down on what’s working
1. Set one to two SMART marketing objectives for the year
What is the first thing you do when you begin planning for a vacation? You decide where to go, aka the destination.
It’s the same for marketing. To head somewhere, you must first decide where you want to go. You can’t know if you’ve reached your destination if you don’t set one in the first place.
That means knowing what marketing objectives you’re trying to achieve.
You can’t be vague too. “Increase sales by 30%” inspires no one. Instead, you should create objectives that fit the SMART criteria:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Specific – Clearly state the desirable outcome and explain who, what, when, how much, etc.
Measurable – Track progress with key performance indicators (KPIs).
Achievable – Set bold goals, but also be realistic; use the current growth as a benchmark.
Relevant – Does the objective align with your overall marketing and business strategy?
Timely – Set up a time frame for achieving the goal.
For example, if we were to create a marketing objective for our blog, it might be something like this:
Grow organic traffic from 300K to 700K by the end of 2022.
Recommended reading: Marketing Objectives: How to Set Them Right (With Examples)
2. Track the right marketing KPIs for your marketing objectives
Your GPS tells you if you’re going the right way when traveling. But what’s the GPS for your marketing?
Those are your marketing KPIs. After you’ve decided on your objectives (i.e., your destination), these KPIs tell you if you’re going in the right direction.
But not all KPIs are equal. You likely don’t care about how many kilometers you’ve traveled. You just want to know if you’re getting closer or farther away. Same goes for marketing. There are many KPIs you can track, but most are simply vanity metrics.
You only need to track a few to know if you’re going in the right direction. Read the article below to find out which KPIs are worth your time.