While I never really need an excuse to ponder all the best GIFs found in my Giphy, Tumblr, or Reddit library, now is the perfect time to share a few of my favorite finds from my brands. more loved. To guide you, I've tracked down some of the most requested social accounts, email newsletters, websites, and all forms of visual marketing to find out how they use GIFs not only internally, but also with their customers. . Advertising Continue reading below Fear not, this isn't just hypnotic and humorous bait; all of these marketing examples are currently being used by brands. Below are some of the best marketing strategies that have quickly won my heart and the GIFs they customize for each marketing channel – and boy, are they any good.
Think: email marketing that will have you clicking past the preview screen and tweets to increase engagement at the image masking service end of the day. How GIFs changed our visual language These days, we see GIFs all over the place. These animated bursts of joy can be seen in our Instagram feeds, email newsletters, and even on our websites. According to the New York Times , 23 million GIFs are posted on Tumblr every day. Facebook receives more than 5 million a day. Slack sees over 5 million GIFs every month. It's no surprise that millions of people feel connected to their favorite GIFs. It seems we know our favorites like our best friends. We've been watching GIFs (Graphic Interchange Format) since they were introduced to the world by CompuServe in 1987.
Advertising Continue reading below Here is a short video to show you the history of GIFs: Now, with Facebook supporting GIFs in News Feed, Twitter removing GIFs from the 140 character limit, and technology continuing to evolve, brands are finding new ways to communicate with consumers. Giphy COO Adam Leibsohn said, “We're starting to see this behavior where people are using content and culture to communicate – they're not using words anymore. When they do this, it is possible that this culture comes from a brand. » Turns out Giphy is onto something. GIFs are turning into a whole new visual language, driven entirely by emotion. Is there anything that can instantly communicate how this cat video makes you feel? I do not think so. The devices we use daily (smartphones, tablets, etc.) are evolving.