Recognizable content signals make it easier to consume content and set expectations for easy-to-understand and rewarding outcomes. (The iconic movie is good for multitasking - even if you're not paying attention for a few minutes, it's easy to catch up.)
I'm not saying that none of your content should be original or thought-provoking. You still need to add a unique touch and a new angle to your brand industry mailing list familiar elements in your content. Throw in some original ideas that will appeal to audiences who always want to be different, while retaining those who rely on the familiar to help them embrace new ideas and approaches.
Click to Tweet 2. A story is not necessarily a marathon Repeating a familiar tone, style, and storyline does not guarantee immediate content success. Hallmark started out with just a few movies a year, then turned them into a full-scale Christmas movie marathon countdown.