Many people have studied SEO for a long time, and also understand many related terms, such as keywords , backlinks , anchor text, traffic, and so on.
There is always a question in mind: how do I get this relevant data.
In fact, you need an SEO tool. What Brother Dong wants to introduce today is a well-known SEO tool in the industry-Ahrefs.
Through this tutorial guide, you can learn how to use Ahrefs, which can help you quickly export various SEO-related parameters, and use these data to guide your SEO work and improve your search engine optimization effect.
1. What is the Ahrefs tool?
Ahrefs is an SEO software tool with features including link building, keyword research, competitor analysis, rank tracking, and website auditing.
Second, the main functions of the Afrefs tool - tutorial guide
1. Backlink Configuration
Backlink analysis is an essential feature of Ahrefs .
To use this feature, simply enter a website's home page into the "site explorer":
Enter the domain name in site-explorer
You'll get a data-at-a-glance interface telemarketing list with information on backlinks, various metrics, and organic traffic for the site.
AHREFS tool SEO data one-column interface
(more on that later)
To drill down on the link configuration for this site, click "Backlinks" in the sidebar.
Click on backlinks in the sidebar
You will get a complete list of backlinks.
get a list of backlinks
If a website has a large number of backlinks, it is recommended to use the filter segment "Link Type" → " Dofollow ".
Filter out dofollow links
That way, you don't have to spend time looking at those nofollow links anymore.
Now that you have a list of dofollow links for your website, what can you do with this information?
First , you can find pages that link to your competitors...and those pages may also link to your site.
For example, when Exxon looked at the link to Ahrefs.com, it found this page:
A page of hubspot
On this page, you can see that it also links to many different websites:
Pages link to many other sites
(especially sites that write SEO tools)
So if there is an article about SEO tools on Exxon's website, you can market the article to the person in charge of that page.
Repeat this process over and over until you've browsed through your competitor's entire list of links.
Second , you can use your competitor's link profile to understand why people are linking to that site.
For example, take a look at Moz 's link configuration:
moz link configuration
Notice that a good portion of their links point to their research articles published on the Moz blog:
moz blog post
So if you want to get links from these same sites (which many SEO marketers do), knowing original data and research is a great way to do it.
2. "Link Intersect"
This is a great feature that many people don't know about.
Here's how to use the feature:
Tap "More" → "Link Intersect" at the top of the navigation bar.
Click more at the top of the navigation bar - then click Link Intersect
Then, put two or more competing sites into these boxes: