This is also the famous AARRR growth strategy many years ago, although it is an understatement to list, but in the growth strategy of enterprise products, it is definitely executive list not so simple. 3. Common Growth Strategies 1. AARRR Growth Strategy When it comes to growth strategy, you will immediately think of the strategy of growth hacking, that is, the AARRR model, which firstly acquires users, activates, retains, converts, and executive list recommends. As shown in the funnel model in the figure below. It has been many years since the concept of growth hacking was proposed. After it was proposed, many famous enterprise products were successfully cited.
Which also made growth hacking (Growth Hacking) famous. Under the market background at that time, this strategy was also very good, and it executive list could bring a good growth effect to the company's products. The same growth hacking has always had a place in growth strategies in subsequent eras, and some people still executive list enjoy it. 2. RARRA Growth Strategy Taking C-end products as a typical example, most of the current products will have two or more competitors. If the retention rate is not enough, the user life cycle cannot be extended, and users will soon be lost to other competing products. Therefore, every product starts to pay attention to and think about the issues of retention and user loyalty.
gradually shows a very high strategic position. Therefore, RARRA, a growth strategy dominated by retention, emerges. User executive list retention Retention: Provide value to users and allow users to return. User activation Activation: Build user awareness and let users see the value and role of the product. User Referral: Let users share, discuss or recommend your products. Commercial Realization Revenue: A good executive list business model can make money. User pull new acquisition: Encourage old users to bring new users. 3. 6R Growth Strategy Last year, the CEO of Getui published the 6R growth model. The so-called 6R growth model refers to Recruitment, Reproduction, Retargeting, Retention.