Review Your Current Campaigns Whatsapp Number List Before you begin writing new copy for your PPC campaigns, take some time to consider your existing messaging Whatsapp Number List. Does it use the appropriate tone? Is it still relevant given the current global situation? Pause any ads or messaging that feels out of place Whatsapp Number List. It’s also important to consider social distancing policies, business closures, and event cancellations as they relate to your ad copy.
For example, ads that discuss traveling or attending concerts go against social distancing protocols and would likely yield significant backlash from your audience Whatsapp Number List. Similarly, creative assets that depict handshakes or large crowds may be upsetting to some consumers Whatsapp Number List. Be Aware of Current Policies and Restrictions Once you’ve assessed your existing PPC campaigns and paused any that don’t fit the current context, it’s time to begin adjusting your ad copy.
As you brainstorm your updated messaging, it’s crucial to keep COVID-19 related ad policies in mind. Many platforms have started cracking down on misinformation regarding the virus, which has led to the development of several advertising restrictions Whatsapp Number List. Google, for example, announced that it would block all ads that appear to capitalize on the pandemic Whatsapp Number List.