There are few enterprises with professional design qualifications. From the research on the development trend of the industry, it can be seen that for the mass media and design industries, such as newspapers, magazines, publishing houses, advertising companies, etc., belong to different levels of graphic design work and have a greater demand for talents. In the current system of graphic design practitioners, only some of them have received systematic training in graphic design, while some designers have not graduated from relevant design majors. There are few design talents, and the huge market demand cannot be met.
Therefore, it is a great opportunity for Photo Manipulation Services vocational schools. It is necessary to innovate the professional curriculum setting mode, and combine the market demand to cultivate low-level and middle-level graphic design talents as the training goal. 1.2 Professional skills and literacy requirements of practitioners in the graphic design industry In the current market, there is a large demand for talents with higher skill level, strong sense of innovation and sense of responsibility, but many graduates majoring in graphic design are unemployed and cannot find their counterparts, so there is a serious supply and demand. contradiction.
Enterprises need two types of design talents, high-end and low-end. The former has higher design level and artistic literacy and can independently carry out project design; the latter is engaged in lower-level work and has no higher design requirements. Vocational schools need to comply with the requirements of my country's socialist modernization drive, scientifically set talent training goals, and ensure that students can master basic theories and practical operations proficiently, and be able to participate in front-line work such as production, construction, and management. Specifically, it includes the following competency requirements. First of all, it is necessary to have a certain art foundation, which is the basic quality that practitioners in the graphic design industry must have, because this major covers knowledge in many fields, and organically integrates computer technology, digital technology, artistic creativity and other aspects.