Building a mailing list these days is not as easy as it once was. There was a time when you could simply dangle a free report or e-book mailing list behind an opt in form and get people to subscribe. Nowadays you need to offer real value to your list and continue to give them free stuff. I use a ratio of at least 10 free giveaways for every sales pitch I send out. Here are some ideas I have come up with that might help you to build your mailing list. Give Them Something Unique Recently I did mailing list something different. I had a poster made up that was 2' x 3' and contained 101 Twitter tips. I offered this poster as a downloadable PDF on a landing page I had made specifically for this product. My conversion rate for subscribers was much higher than traditional e-book offers I have tried. To make it look better I actually printed the poster out and took a photo of me standing next to it. I am now on a poster kick, about every month or so I put out another tip sheet poster. My list thoroughly enjoys it and it costs me mailing list nothing to attach a PDF to my newsletters. Participate In Giveaways A giveaway is when a group of marketers in the same genre get-together and create a website where each marketer gives away a single product.