Apr 06, 2022
In Questions & Answers
Do you tend to view other small businesses as allies or competitors? The competitor mindset is ingrained in corporate culture, but it doesn't always benefit small businesses. When trying to take advantage of well-established companies with lots of resources, you need all the connections you can get. The larger your network, the better. Each company you connect with will help you in different ways, such as:Propose and accept recommendations from your customers Guide you towards developments and innovations in your marketIdentify solutions to business problems Sharing of knowledge built by experience Become a sponsor of your business Networking also allows you to help other businesses in your local market or industry. Here are some easy ways to start networking with other small businesses. How to employee email database Get Started with Small Business NetworkingThe first step in networking is always the same, no matter what industry you are in. You go to where your colleagues are, test and find out who is interested in connecting. Join associations and organizations Small business associations, industry organizations and your local Chamber of Commerce will connect you with businesses interested in networking. There are many groups to choose from, so start by talking to other small business owners in your industry and location. Ask them what associations they belong to and how they benefit from being a member. Also do your own research. Research small business associations and business-focused associations in your industry. Find out what the organization's goals are and how members can get involved. Once you become a member, start looking at events and meetings you can attend. Attend industry and small business events Attending conferences and events is a great way to connect, but it can come at a cost to your business. Experts suggest you do a cost-benefit analysis before you go and ask yourself:How many people will be there? How much does it cost? What is the time commitment? If an event requires a lot of money and hours of work, ask yourself if you will build enough relationships to make it worth it. In many cases, you're better off focusing on local events where your connections will be fewer but easier to maintain after the event. In some cases, you can get free entry through volunteering. Organize a meeting in your company Hosting a small business networking event can help market yourself as an industry leader and a beneficial ally to other business owners. Plus, you won't pay any attendance or travel costs to be there, and people who show up will be interested in making connections.