Apr 03, 2022
In General Discussion
Products and services can be complicated, and sometimes it takes an explanation to show off the value of what you’re selling. Brands are coming up with new creative and direct ways of diagramming what their potential customers need to know. Instead of following a link and clicking through a set of pages to find an explanation of what something does, we just have to scroll down through the landing page to find a clever use of icon, infographic, video, or animation. 5. Modular design Scroll-1 Made in Days uses a beautiful parallax modular format when was the last time you hit up a landing page that didn’t have horizontal blocks of color or imagery that shifted vertically when you scrolled down the page? This is a versatile technique that is immensely popular and very flexible. Despite the millions of sites that use it, designers are constantly finding ways to work with this format now ingrained in users' experiences in new and interesting ways. Parallax is a huge one, that you can read more about in our blog post The special leads big web design trends of 2015. What makes this tactic so useful is its ability to compartmentalize information, structuring it so that a company can address different questions a user might have about their product on a single page, without overloading the user with information. Want more? Read about the current graphic design trends! To combat this frustrating UX, sites are bringing that navigation with you. The relevant information is spread out over a thin horizontal line at the very top of your page, subtle enough to fit in with the design of the rest of the site but static to contrast with the movement of your mouse down the page. Easy access to this information for the user means that they’re going to much more easily take the steps that a company wants them to on that first page they land on. Landing pages are getting longer and longer, incorporating all sorts of the information below the fold. Often we scroll down-down-down only to find that we need to take action at the navigation bar at the top of the site. So we have to scroll up-up-up to get there.