Jul 28, 2022
In General Discussion
The first three products suck up about 64% of clicks It's out of the way now, so let's take a look at the factors that move the Amazon ranking needle. read more: How to collect and use email without violating Amazon's Terms of Service Amazon Basics: Why You Need Automatic and Manual Campaigns Free Bonus Download: Get this valuable resource of 29 Growth Hacking Quick Wins that you can use to grow your user base (even if you don't have a marketing budget)! Click here to download for free now! We've helped Fortune 500 whatsapp database companies, venture-backed start-ups, and companies like you grow faster . Get free consultation Factors Affecting Amazon Ranking Amazon's ranking is affected by both direct and indirect factors. Direct factors Let's first explain the direct factors. The main one is the relevance of text matching. This is because it's easy to handle pricing and inventory availability. Text Match Relevance : Starts with the product title and extends to the description and product copy. Stock Status : If you run out of stock , your listing ranking may drop or disappear. Always plan accordingly. Price : If the price is much higher than the competitors, the competitors may take the cake. Related Content: Amazon Advertising 101: How to get started Analysis of direct factors 1) Amazon product titles Product titles are one of the first things potential buyers will see. Therefore, from a UX perspective, it makes a lot of sense to include the most important and most relevant keywords in the title. First, use the most important keywords, preferably the product name. This may seem obvious, but you'll be amazed at how often sellers neglect it. Amazon's seller style guide recommends that you include the following elements in your title: brand Production line Packing quantity Material (most important and important function) Product type colour etc. For example, take a look at the vast amount of information packed into this title.