Beef jerky, sweeping robots, smart speakers, etc. Social tags: frequently bulk sms service active time period, active location, single, evaluation times, praise, etc. The entire portrait system includes label modeling, portrait system, and portrait application. From the perspective of data products, how to establish a user portrait system 0-1? Next, we expand bulk sms service according to the following structure: business needs analysis Building a labeling system Building a portrait system Portrait application The first step: business needs analysis The construction of the user portrait system cannot be fabricated out of thin air. It needs to focus on economic construction and consider the value that the portrait system can bring to the business according to the actual business needs.
Therefore, our first step is to analyze the bulk sms service business needs. Clarify the objects that the user portrait serves the enterprise, such as product, user operation, event operation, market, risk control and other departments; and then according to the needs of the business side, clarify the future product construction goals and the expected effect after user portrait analysis. As for the company as a whole, his goal is to improve the bulk sms service overall revenue of the platform. In the process, colleagues such as products, operations, data analysis, marketing, customer service, etc. will be driven to work together. The portrait will pay more attention to how to carry out refined operations and improve the company's revenue. ; As far as the operator.
Nami is concerned, her goal is to increase the bulk sms service conversion rate. In the process, the strategy of personalized push of content will be adopted, users will be accurately reached, and the portrait will pay more attention to the user's personal behavior preferences; As far as data analyst Robin is concerned, her goal is to provide early warning of user loss and targeted precision marketing. In the process, it is necessary to bulk sms service analyze user behavior characteristics and user consumption preferences; In the requirements analysis stage, we need to analyze the business process, core concerns of each department, departmental KPIs, organizational structure, user behavior paths, and functional flow charts.